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Why Everything You Know About Success Is (Mostly) Wrong

“Quitters never win, and winners never quit.”
“Nice guys finish last.”
“It’s not what you know, it’s who you know.”
Conventional wisdom about how to succeed in life is often logical, earnest—and downright wrong. Eric Barker’s new book, Barking Up the Wrong Tree, gives familiar maxims about how to get ahead in life the “Mythbusters” treatment so we can see what really works and what doesn’t. Exposing startling statistics and surprising science told through entertaining stories, Barker shows what separates extremely successful people from the rest, and teaches us what we can do to be more like them—or find out in some cases why it’s best that we aren’t.

In this video, Barker addresses how social media has changed our perception of success, whether playing by the rules pays off, and why your high school class valedictorian might not have it as good as you expected.

Eric Barker shares the surprising science behind success on Facebook Live

Barking Up the Wrong Tree is on sale now. Order your copy wherever books are sold.


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